Be up front with your customers about the impact of winter on your EV’s performance and you’ll build a lasting trust As most Canadians are seeing the last bits of snow melt and are starting to install their summer tires, …
There will soon be more charging locations than gas stations. Imagine that. While the past two years have been a rollercoaster ride for the automotive industry as a whole, there is one corner of the industry where things have been …
A look at the sales numbers reveals some interesting trends to watch. 2021 was by no means a “normal” year for Canadian dealerships. With supply chain issues and varying COVID restrictions at different times of the year, it would have …
To really serve their customers well, dealers need to understand the home charging options too. For nearly a decade, charging an electric vehicle (EV) or a plug-in hybrid electric vehicle (PHEV) at home has remained relatively unchanged. As the new …
There are a lot of factors to consider, and educating your dealership team will help provide valuable advice to EV owners. Electric vehicles are similar to gasoline-engine cars in terms of the need to properly equip them for Canada’s winter …
Driving an electric car is starting to feel very similar to driving a gas car, at least where vacation planning is concerned. Canadians love to travel, and with the COVID-19 situation many Canadians who typically fly to their summer vacation …
Here’s how you can create that environment, where used EV sales can happen—seamlessly. They say there’s no such thing as a product that sells itself. When it comes to selling used electric vehicles (EVs), top performing dealers know they can …
Solutions dealerships can suggest to garage orphans. When selling electric vehicles, dealers repeatedly answer fundamental questions from new buyers: how to charge an EV at home, what model best suits a certain lifestyle, what EV maintenance looks like and more. …
Insights and comments from EV drivers that could benefit your customers. I once recorded a conversation with a potential electric vehicle (EV) buyer, where we talked about EV charging at home — and briefly discussed how to charge when traveling. …
Dealerships selling EVs may need to take a lesson from NHL teams. Is your dealership an authority on electric vehicles? If so, ask yourself this: Is it your store, or is it the EV experts in your team that provide …
We reached out to two general managers of award-winning EV dealerships to better understand the ingredients to their success. Federal government rebate and incentive programs, which vary in each province, are clearly growing customer demand for electric vehicles (EV) — …
The messaging around electric vehicles has shifted, which means dealers will need to do the same. Years of early adopters have created the personas used to shape marketing messages within the electric vehicle (EV) industry. In this sector, it’s widely …
