Customer trade-ins are often the most fumbled aspect of a dealership’s showroom and online sales process. Many sales consultants admittedly dread the entire appraisal process and the “walk of shame” across the showroom floor to deliver a trade-in value to …
E-leads are the new walk-ins, and should be treated as first-class customers. Some of your customers are walking through the doors of your physical dealership. Other customers are walking through the doors of your digital dealership. Both are customers. Both …
Sales consultants, especially amid and post-COVID, will need to dive into the digital aspects of the job while still balancing the physical demands. “If we strive to provide a ‘world class’ experience, what are the skills that sales consultants need …
Vehicle presentations are on the verge of extinction. They not only need to be saved — they can be, through modernization. The Gray Whale, the White Rhinoceros and the Siberian Tiger were once on the endangered list and have been …
From showrooms and online processes, there are few areas, if any, that will escape transformation. The evolution of the retail automotive industry is ongoing and ever-changing: COVID has sparked a revolution. The following trends are here now and while some …
Should I have a BDC? Should I have a separate Internet sales department? Should I just have all my salespeople reply to e-leads? These are currently some of the most asked questions by dealer principals and general managers. Let’s break …
