Category: Customer Experience

Make it personal

June 3, 2024

The power of delivering a personalized customer experience within your dealership In today’s world, a level of personalized service has become the norm.  In fact, according to Zendesk’s CX Trends 2024 report, 76 per cent percent of survey respondents said they expect …

Are you creating devoted customers?

May 3, 2024

Forbes’ Customer Experience All-Stars have lessons dealerships can learn. To gain inspiration on how to elevate your customer experience, it is useful to widen your lens and look at high-performers across other industries. In February, Forbes released their second annual …

Always look outward

Do your dealership processes support the customer experience? In previous issues I have mentioned the importance of critically assessing your internal processes to ensure they are compatible with offering an exceptional customer experience. The new year is a great time …

A new mindset for 2024

December 27, 2023

The start of a new year gives us a chance to introduce a new customer-focused mindset. As 2023 moves to the rear-view, the automotive industry in Canada remains an unpredictable landscape. New car pricing and interest rates remain the top …