Before you consider inviting millennials over, make sure you’ve built a fast, transparent and next generation digital website. Much ado is made about millennials —those born between the years 1980 and 2000 — and how their consumer patterns and expectations …
The auto retail experience is changing but dealers who embrace it will adapt There is little doubt that 2019 will be a year in which new or developing technologies and innovation will continue to emerge, offering new car dealerships the …
More dealerships are responding to the customer demand for an improved car buying experience Technology and innovation in the auto industry have advanced by leaps and bounds in recent years, all of which has contributed to improved safety, performance and …
When people need a helping hand, car dealers are always there We are fortunate to live in a province and country where volunteering and support of charitable causes are not uncommon. In communities across British Columbia, when a hockey tournament …
Catering to their needs by increasing the digital and personalized aspect of the sales process, while also optimizing for mobile, will benefit more than just the customer Since the introduction of the automobile more than a century ago, automakers and …
Consumer expectations are rising and technology will help dealers meet the demand. Technology and innovation are re-shaping the automotive sector and it should come as no surprise that the nature of retail automotive sales is changing at an equally rapid …
In today’s incredibly fast-paced market, the automotive industry understands the importance of spending resources wisely and focusing on areas with bottom-line impact, and it knows that customer loyalty is one of the keys to success. Common wisdom and strong empirical …
New websites and programs are targeting auto retail industry A dealership is only as strong as its people. From sales people to service technicians, hiring the right employees can be a challenging process, one that requires an investment in time …
Lots of new features and reasons to celebrate the industry Western Canada’s biggest celebration of the automobile, the Vancouver International Auto Show, is happening March 28 to April 1 at the Vancouver Convention Centre West, bringing over 400 new vehicles …
As digital world expands, fewer customers will be visiting The demise of traditional brick-and-mortar stores is a story consumers are becoming all too familiar with. Online shopping continues to grow annually, and traditional sectors like the auto dealership industry are …
For the past decade or so, we have all witnessed more and more of our interactions taking place in the digital world — including the process of car buying. I recently attended the 23rd Digital Dealer Conference & Expo in …
The alarmist tone from presenters at industry events can spook dealers. That’s not a bad thing. I selfishly attend conferences for one reason: inspiration. I look for presentations that can stoke my own creative fire, or ones that force me …
