Ignore this tech-savvy group at your peril: they are big customers Over the past several years, there has been much speculation about how millennials will affect and change the auto industry. Today, young people looking to purchase vehicles use a …
Government, property owners and employers all have a stake in the EV economy The rise of the electric vehicle (EV) over the past few years is changing the auto industry profoundly, with many major auto manufacturers focusing their attention on …
Hiring and training tips for dealers to find — and retain — sought after talent Without a doubt, employees are the most important and valuable assets of a company. From my years of experience, it’s the people that make a …
Car dealers who underestimate their female shoppers do so at their peril The auto industry has typically been considered to be a male-dominated sector for decades. From the production line to auto service to dealerships, the automotive sector was primarily …
Chinese auto dealers are exploring many of the same issues as their Canadian counterparts. On behalf of the New Car Dealers Association of BC (NCDA) and our national Canadian Auto Dealers Association (CADA), I recently travelled to China at the …
Musings about a few interesting developments from 2016 Another year, another record broken in the Canadian car market — or so experts predict. Most analysts agree that despite a few months of sales declines, Canada is still on track to …
Growing interest means more opportunities for dealers to capitalize on EVs. In June, I had the honour of attending the world’s largest electric vehicle (EV) conference, Electric Vehicle Symposium & Exhibition 29 (EVS29) in Montreal. This year’s conference showcased new …
It’s true that amazing customer service is timeless. In the age of the Internet, the experience and opinion of one person can influence hundreds through social media and thousands through review websites such as DealerRater and Yelp.
Make social media work for your dealership Social media may be one of the most under-used marketing tactics in the auto dealership industry. Many dealerships post irregularly, rely on content already created by the brands they sell, or skip over …
This past November, I represented the New Car Dealers Association (NCDA) of BC on a trade mission to China along with the province’s Premier Christie Clark, and spoke at the annual convention of the China Automobile Dealers Association (CADA). We …
BLAIR QUALEY SHARES HIS TIPS ON HOW TO GET MILLENNIALS OFF THEIR MOBILE DEVICES AND INTO SHOWROOMS For a long time, the car sales experience has focused on baby boomers. With unprecedented disposable income, this demographic has traditionally led to …
CANADIAN AUTO DEALER WELCOMES BLAIR QUALEY, OUR NEW COLUMNIST FROM WESTERN CANADA WHO WILL PROVIDE A REGULAR PERSPECTIVE ON ISSUES AFFECTING AUTO DEALERS As another year passes into the rear view mirror, now is the perfect time to look back …
