A Montreal-based start-up, Hippoc, says it found a way to combine artificial intelligence (AI) and neuroscience to develop advertising and multimedia strategies.
The company’s founders, Jean-Maxime Larouche, CEO of Hippoc, and Kévin Combe, co-founder, developed the vision where AI and neuroscience combine to help marketers make better decisions.
The name “Hippoc”, is derived from hippocampus, which is a part of the brain involved in cognition, memory, learning and spatial navigation.
In 2019, Larouche developed the technology, and it has since evolved and is now in use by dealerships. The goal is to help them reduce their marketing expenses, while generating quality leads.
“Our real strength lies in data analysis and our ability to anticipate the future,” said Larouche in an interview with Affaires automobiles, our sister publication. “In the automotive industry, where there are many constraints, this is not an easy task.”
Hippoc says its goal is to continue to grow in the Canadian and international market, adding that they are already working with hundreds of dealerships in Canada.
