Three new CADA Laureate award winners named

There are only three CADA Laureates added to the illustrious ranks of award winners each year in three categories: Ambassadorship, Business Innovation, and Retail Operations. 

This week, the Canadian Automobile Dealers Association (CADA) and their exclusive CADA Laureate program sponsor iA Dealer Services revealed the names of the three winners in a video released by CADA.

The winners were selected by independent judges from the Ivey Business School at Western University from among 15 finalists. Those finalists were culled from hundreds of nominations among Canada’s 3,200-plus dealers. 

For those of you who did not watch the video, and we encourage you to do so to meet all the finalists, this years’ 2024 CADA Laureates are: 


For extraordinary service to the community and industry
Peter Heppner
Preston Chevrolet Buick GMC Cadillac Ltd.
Langley, British Columbia


For initiatives that significantly enhance performance and broaden the business scope for dealers
Alexandre Saillant
Groupe Saillant
Québec, Québec


For outstanding achievement within an individual dealership
Dean Cooley
Dean Cooley Motors
Dauphin, Manitoba

Canadian auto dealer congratulates all of this year’s finalists and winners. You can read our exclusive interviews with each winning CADA Laureate, and read comments from the judges and from exclusive sponsor iA Dealer Services in the July issue of Canadian auto dealer coming soon. 

The CADA Laureate program is revered by dealers, due to its prestige and independence. Dealers can not self-nominate, and the judges review the applications submitted by nominated dealers without any knowledge of who they are in Canada’s auto retail industry — so the winners are selected by merit alone. Visit for more information about the program and to discover how you can nominate a dealer to be considered.

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