Category: Opinion

Demystifying AI

October 3, 2023

I encourage you to read the column on artificial intelligence on page 34 by Dee Murphy-Brown in this issue. As I was editing her column, I was struck by the line: “Over the next half-decade, early adopters will likely start …

Today, 5 years from now

A few weeks back I delivered a presentation to the Automobile Dealers Association of Newfoundland and Labrador. I was part of the agenda for their annual meeting, and it was a pleasure to be back on the Rock speaking to …

What happens in Vegas…

If you’ll allow me to alter and repurpose that well known and oft-quoted Vegas slogan, what happens in Vegas won’t stay in Vegas. I know that because I’ll be reporting on it. I’ll be heading down there for Thomson Reuter’s …

Treating guests like, well, guests

April 25, 2023

We write a lot about the future of the automotive retail experience, and at times it seems like it’s a lot of theoretical discussions that don’t necessarily make it to the sales floor and service bays of our dealerships. Being …

A story of brand risk

April 25, 2023

In a world of social media, where anyone can publish to the world and any given story can take off and reach an audience of thousands, companies need to be particularly careful about how their actions might be seen. It …

A little bit of one-on-one

February 24, 2023

For many of us in the automotive industry, there is plenty of time spent poring over charts and tables of data, trying to glean the insights the data is willing to yield. The Canadian auto dealer team has the benefit …